24 hour project

6 05 2008

2 hours in, research is beginning and ideas are forming. Two boards, 22 hours to go.

The brief is to design a milk carton for one of six different profiles, and I’ve chosen the elderly because inclusive design is a highly interesting field.

Come on brain.

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Week 28

9 04 2008

Very quick update as am working at the same time, but today is the day of the Sloane meeting, where they will discuss the reports that they have chosen to investigate further. This is my first chance to wow them and hopefully get a foot in the door on that research position. I really want to go for it, as everything else looks so uncertain. Not that there’s anything wrong with that but I can’t pass up the chance for a free masters degree!

Work is going well but slowly, it is going to be a flat out slog now until the deadline next week, but I feel really upbeat and ready today. Kept waking up in the night panicking about work, might just give up sleeping for a while until all this is over, then crash for about a week. Woohaaa.

My camera’s finally given up the ghost after endless nights out, countless trips to other countries and a physical attack in the street. It’s a bit rubbish because it has so much history and I can’t afford another one, but I;m just going to have to live off other people’s memory cards for now! It’s all good.

I am really nervous and excited in equal measures about the Sloane meeting, but the good thing is I feel really on the ball. It seems less sleep equals more in control which is a very good sign. Anyway, off to shade in metal boxes for the Big Project.





Finished.

14 01 2008

The report is finally finished, after 12 weeks of work. It is probably about a B/C piece of work, based on what I’ve been getting so far. I have got a B for both reports but obviously don’t want to be too cocky. It was a cool piece though, because instead of buying cardboard I used the old scraps left under the stairs from when housemates ordered things from the internet.

The only slight annoyance was the transparency of the text box. It looked a lot more opaque on my screen, but when printed it was really translucent, and the text was harder to read. However, didn’t notice this till after it had been bound. That’s what you get for doing an all nighter.

Sloane report closed

Sloane report open

CLose up of contents, using recycled cardboard





Backdated posts

29 11 2007

The posts with dates on are backdated from my other blog. The work blog is actually being marked for my course so I cannot have irrelevant posts in it, as it just clutters everything up. However, they are still relevant to me so I have transferred them.





Live Company Brief 15/10/07

29 11 2007

10am this morning we recieved our live company brief, meaning we now have 5 modules and not 4 as was timetabled. Joy. It looks very fun but very hard, and I don’t have the hard copy of it yet but here is a summary of my notes from this morning:

Sloane is an interior retail design company who also specialise in point of sale design. Everything they do is bespoke, and they’ve worked with many of the big high street names such as the Body Shop, Marks and Spencers and O2. The presentation was given by Pete, who is MD of Sloane, and Rachael, Head of Sales and Marketing.

There are always two clients, the consumers or public, and the financial director or the person holding the purse strings. However, if you impress the former the latter will follow, and the former usually vote with their wallets. It has also been determined that people do not know what they want until they see it. This was a key point when Sloane were designing for Marks and Spencers.

It is very important to understand:

  • The market,
  • The customers,
  • The customer’s needs,
  • The brief,
  • The budget.
  • It si very important to look at the overall impact of a product, not just the impact of the materials used to make it. There are other things to consider such as impact of the materials used to make the product packaging, storage of the point of sale displays, which lighting will be most effective and least harmful to the product, maintenance of the point of sale stands such as bulb changing and damage, etc. There is a real attention to detail here which must be emulated in the project outcomes.

    It is very important to judge how your factories or warehouses will affect the local community. There is no point in preaching about sustainability if the local community is suffering a result of your business. The ‘green’ trend is a very good way to differentiate your business, and gives people confidence in your business. However it cannot be used by itself as a selling point. When Sloane pitch an idea to a potential client they include all future costs such as maintenance and Gordon Brown’s green tax, which will become effective in 2008. Sloane also carry out Large Account Management Processes (LAMPS) to see where the client’s company is headed in the next two to three years.

    The Body Shop carry out ethical audits on all their suppliers, and Sloane have to pay for it to be carried out on their company. However, if you pass with flying colours it is a very prestigious achievement that other businesses recognise. Hooray for Anita Roddick! RIP.

    The Uk is the largest importer of illegal timber in Europe, and it is mainly important from the Far East. Only 15% of the world’s forests are sustainable, so when importing wood is very important to have a certificate of authenticity.

    95% of the time recyclable and sustainable materials costs less than regular materials, when all the future costs are added on. The research is the only thing that is needed to ensure fair price and quality.

    When carrying out this project, it is very important to explore all issues and problems that the industry is facing, and look at all the impacts such as green tax. However, in store standout cannot be compromised and the POS units cannot blend into the background. They may be made of sustainable materials but they must still stand above the crowd. However, visual pollution must be avoided.

    Current trends must be researched, and in store sustainability must be researched. Materials must have environemntal credentials that can be evidenced. This is very important.

    Think radically and creatively. Do not be constrained by traditional thinking.

    The space measures L1000mm x B1000mm x H2000mm, with access to power and data. It must be accessible from all sides with a counter top display. It can be for several different companies which I can’t remember at the moment but when I get the real brief I’ll put in here.

    This is a competition, and the winner will have their POS design made into a working prototype which may then be presented to the company that was the focus of their design. This is a great opportunity, I’m not going to mess this up.

    Deadlines:

  • Report: 1st November
  • Sustainable Materials: 22nd November
  • Design Package: 10th January.




  • Initial POS Thinking 21/10/07

    29 11 2007

    As in my previous post, I used my trip into town to think about the subject of my POS stand. The Xbox 360 was an initial idea, but their POS stands are already efficient, minimalist and apparently easy to assemble. But then I walked around a corner and saw the ugliest POS I have ever seen: The Playstation 3.

    A hulking monster more reminiscent of a home cinema it looked unwieldy and totally out of place in the games shop environment. Admittedly, I am designing for a supermarket environment but as most shops follow the ‘white box’ style of design (with some breakaway exceptions) the Playstation 3 with it’s giant, empty, black shelves holding token accessories, huge HD screen which could not handle the fast paced graphics, and brooding console underlit by coloured lights seems totally out of place in any retail environment. This may just be my opinion, but next time I will take some photos and post them, so you can see what I mean.

    Admittedly, the Playstation POS may have been designed to defy the white box rather than blend into it, but it was not an elegant display. The console should be lifted onto a pedestal, not the television above it. The television dwarfed the console, and the lights drew attention to it but did not enhance it. I think this is my chosen subject, simply because it could be done so much better. However, I am going to research other sites in other environments, such as supermarkets, other electronics shops, games shops, department stores both in London and in Leicester. I will then compare these sites and hopefully gain data to put into my ideas.

    I just can’t believe they didn’t showcase the Playstation 3 for what they want us to see it as: a powerful, elite console. Hopefully I will do this while at the same time as using ethical and environmental materials.





    Initial POS Drawings and Ideas 5/11/07

    29 11 2007

    I have been on the train a lot lately so I have been doodling, thinking about the initial ideas for the POS, as well as concentrating on the report on environmental practices in retail. Below are some of my initial ideas and thoughts. There are a couple more but I haven’t scanned those yet.

    Please note: the colours are not what I planned, they just help me visualise the shape and general idea.

    Initial metal sheet POSInitial POS Thoughts 1Initial POS Thoughts 2Initial POS Thoughts 3